Mélanie Baillairgé

Artistic Director

Upon completing her studies in graphic design at UQAM, Mélanie began her career as an editorial illustrator. Her work has been showcased and internationally recognized on multiple occasions. Mélanie is continually exploring new ways to channel her passion for character creation. In 2018, she became actively involved in her community by joining the Board of the Quebec Illustrators Association.

She published her first children’s book with Éditions de la Pastèque, collaborating with the publishing house on two comic strip collections and releasing a graphic novel co-written with author Alain Farah. Mélanie has received two grants from the Canada Council for the Arts for her children’s books, and her latest collection, co-written with director Paul Tom, was nominated for a Governor General’s Award.

In the early 2000s, Mélanie co-founded the multimedia agency M. Edgar, where she worked with a team of over 20 talented individuals on projects for Couche-Tard, Fednav, and Festival Nouveaux Media. She later founded the Madame Edgar Gallery, providing Montrealers with an electrifying look at the work of both national and international urban artists.

Mélanie went on to collaborate with Tennis Canada, Sid Lee, Baillat-Cardell & Fils, Circo, and Nolin, managing brands like The Rogers Cup, STM, Hydro-Québec, Carolina Herrera, CPA, Bombardier, and Le Lait. She was ranked 193rd among the top Art Directors of the year by Canadian magazine STRATEGY, and the American Society of Illustrators named her the Best Art Director of the Year. Her work has earned recognition from Grafika, Boomerangs, and the Applied Arts Awards.

Mélanie’s skills have been applied in various fields, including character and object design, illustration, animation, and scripting, as well as the creation of narrative spaces, brand identities, campaigns, and signage. Recently, she has begun exploring new avenues, turning her attention to a form of storytelling that brings all her talents together in an entirely fresh format: the performing arts.

At Supply + Demand, Mélanie’s versatility is what truly sets her apart.


 

Projects

Space Explorers: The Infinite
Multimedia Installation
For Phi Studio
2023

Supply and Demand designed the multimedia installation part of the pre-experience of Space Explorers: The Infinite.

 

Created and produced by Infinity Experiences, a joint venture between Felix & Paul studios and Phi Studio. In collaboration with Time Studios.

 

 

 

 

Goodnight Moon
Immersive Experiences
Powered by The Modular Exhibit System / Available for distribution.
2022

A Supply and Demand adaptation of the iconic book Goodnight Moon 

by writer Margaret Wise Brown & illustrator Clement Hurd (Harper Collins, Publisher).


 
Co-Produced by TELUS Spark Science Center and Supply and Demand.

 

 

 

 

Foo Fighters World Tour
Video Design & Production
For the Foo Fighters
2023

Supply and Demand was mandated to design & produce the visuals for the song Everlong.