Mélanie Baillairgé

Artistic Director

Trained in graphic design at UQAM, Mélanie Baillairgé began her career in 2000 as an editorial illustrator.
Her work, recognized internationally, combines a strong visual sensibility with compelling storytelling. She has published several books, including a graphic novel with Alain Farah, and has received two grants from the Canada Council for the Arts. Her most recent book, co-written with filmmaker Paul Tom, earned a special mention at the Governor General’s Literary Awards.

A committed entrepreneur, Mélanie co-founded the multimedia agency M. Edgar and the art gallery Madame Edgar, where she led the artistic direction of major projects for clients such as Couche-Tard, Fednav, and the New Media Festival. She went on to work as an art director for leading brands including Tennis Canada, Hydro-Québec, Bombardier, and the Société de transport de Montréal, and was named one of the top 200 art directors by Strategy magazine.

Now at Supply + Demand, she brings the depth of her creative journey to designing visual projects that are bold, emotionally resonant, and rooted in hybrid forms of storytelling—blending illustration, spatial design, and live performance.


 

Projects

Minecraft Experience - Villager Rescue
Immersive Experiences
Supply + Demand's original content powered by the Modular Exhibit System
2024 - ON TOUR

Distributed in North America by Experience MOD LLC.

Space Explorers: The Infinite
Multimedia Installation
For Phi Studio
2023

Supply and Demand designed the multimedia installation part of the pre-experience of Space Explorers: The Infinite.

 

Created and produced by Infinity Experiences, a joint venture between Felix & Paul studios and Phi Studio. In collaboration with Time Studios.

 

 

 

 

Goodnight Moon
Immersive Experiences
Powered by The Modular Exhibit System / Available for distribution.
2022

A Supply and Demand adaptation of the iconic book Goodnight Moon 

by writer Margaret Wise Brown & illustrator Clement Hurd (Harper Collins, Publisher).


 
Co-Produced by TELUS Spark Science Center and Supply and Demand.

 

 

 

 

Foo Fighters World Tour
Video Design & Production
For the Foo Fighters
2023

Supply and Demand was mandated to design & produce the visuals for the song Everlong.